Something I cannot understand why most of the search engines love boring and detailed website? Everyone knows Wikipedia is authority website, but do you actually want to read those? Yuck.. when it is served on the top of the first page I don’t even want to click it because I know I don’t want to read those.
This morning, I was listening to an interview with Keith Baxter, one of those GURUs out there in IM, and it was about cloaking and redirection. There was a question asked :
Why do you need to redirect to another page? Why can’t you pitch your sales on the page google rank you high?
So, this expert answered,
Well, the high ranking page happens to be page with the lowest conversion.
He is absolutely right. Till this day, it is still the same, sales letter simply got no place in google ranking. A page highly optimized is very hard to pitch.
The reason I am writing this is, I spent the whole of 2 days trying to solve this problem. Many of my affiliate colleagues as me to change my main page, and this main page is highly optimized and google loves it because I got the top spot of that keyword term.
However, the conversion was terrible. How do I improve on the conversion and maintain my ranking? Well, unless I have huge amount of backlinks to this mainpage, otherwise, I really worry if it will affect my page.
I made a separate page, totally a salespage and I read through it, it was really not an optimized copy. It is very hard to produce a page which is having the highest conversion and yet fully optimized.
So, for now, I would just have to do redirect to the page with the highest conversion. And I still haven’t figure out the best way to better redirect it and not make it like cloaking..
Will update when I found my best way.
